Ascertaining what aspects of your web page appeals to your visitors and which do not can be a very tricky business. Now that there are so many competitors available in even the smallest niches online, converting traffic into business is key to success. You just can’t wing it by going with your gut alone.

Website optimization is more of an art than science. You will need tools, techniques and some patience to tweak & re-tweak things untill everything is just about right. Today we’ll take a look at how Visual Website Optimizer can help you optimize your website using A/B and multivariate tests.


This week has been pretty busy for both bigger and smaller companies in the online universe. Google trying the hardest among the lot, working towards making internet a better place as always (all the while collecting & mining data). pulled one more rabbit out of their hat, Mozilla showcased its financial might and Meebo jumped on the check-in bandwagon.

At the end of a week, a few times per month, we’ll bring you some of the best web app news and updates. App developers, this is a great time to familiarize yourselves with our contact form to submit your news or tips.

Read on after the break for some of this weeks best web app news and updates.


If we choose to forget the outrageous sticker price of Adobe’s creative suite apps, nobody can deny that they make some of the most awesome tools in the digital world. All their tools are built and distributed targeting hardcore professionals who happen to be the experts in their digital domain. Think you can buy InDesign and start working on the campus magazine ASAP? Absolutely not. Hours of learning, if not professional training will be necessary.

Taking into account the hardships of newbies, casual users and non professionals, Adobe has recently launched a publishing tool that spans across platforms – both desktop and web. Project ROME is largely focused towards point and click publishing and after the break we’ll take a look at this great app.


It seems we’re reviewing a new invoicing web app every month and it’s quite amazing to see just how many options that are available. It seems there are nearly as many invoicing web apps as there are task management apps, and there’s a lot of those!

Just recently we’ve reviewed several very promising invoicing web apps, some that even included giveaways.

In fact, our Blinksale giveaway is coming to a close in about 8 hours. If you haven’t already, check it out and get your entry in.

With as many invoicing web apps as there are, there’s probably just as many desktop apps, and really fantastic ones. Some people and even larger organizations don’t trust cloud computing just yet, and maybe rightfully so. Personally, I couldn’t imagine doing my invoicing anywhere else but in the cloud as I love the benefits it offers far too much.

What about you? Do you prefer handling your invoicing and billing on your desktop system or in the cloud with a web app? I’m interested in hearing why, whichever your preference, so let me know via comment below. Thanks!

Sometimes less is more. When it comes to content management systems there’s a huge selection of feature rich, powerful and incredibly complicated options, but what about the lightweight jobs? Many of today’s popular CMSes are overkill for small, basic tasks where the extra frills just aren’t needed.

Today we bring you 10 fantastic lightweight CMSes that’ll get the job done without the extra bloat.


Reading the Harry Potter books is a magical experience. From the beautiful mind of J K Rowling, it is a fantastical journey filled with magic, adventure and a boat load of twists. Not to mention the depth of characterization, each with their amazing uniqueness they feel so real. While the tale has been told and books have stopped, the movies have not.

Just like real life celebrities, the characters of Harry Potter series have millions of fans as well. There are always conversations, book readings and debates happening online and today we’ve compiled a list of online hangouts for us Potter fans. Since this site was designed by muggles, Alohomora won’t work, so click on More instead to read on.


It can be difficult to monetize videos that you put up or plan to put on the internet. If in doubt, just ask Google. They had a real tough time making money off video after sinking more than a billion dollars into acquiring YouTube. If there’s anyone in this universe who knows about internet advertising, it’s them—they practically invented it.

So how does a simpleton like you make some money off the cool gadget reviews, inspiring documentaries or anything that might entice the long tail? With Monetizer, which helps you charge customers for renting or downloading videos from your website.

Follow me after the break to see how Monetizer can help you make money from your videos.


Quick Look posts are paid submissions offering only a brief overview of an app. Vote in the polls below if you think this app is worth an in-depth AppStorm review!

In this Quick Look, we’re highlighting Safestacks. The developer describes Safestacks as an app to securely store all of your client information; such as usernames, passwords, expiration dates, employee info, leases, computer and software details and just about anything else. No more sticky notes, Excel files or misplaced emails.

Read on for more information and screenshots!


Whether you’re a company taking advantage of the social internet to get your customer’s opinions or you’re just curious about your fellow users’ opinions on a specific topic, polls really can get people talking. There are many poll apps out there but some of these take ages to create an account and get the poll set up, sometimes raising doubts about whether it’s even worth it.

This is where TwittaPolls comes in. It allows you to easily and quickly create polls that can be shared with friends via Twitter and Facebook. Find out more after the fold.


No matter how big or small, your website can always expect at least some activity from spammers if appropriate measures are not in place. This can significantly decrease productivity for you as a webmaster or developer and sometimes more extreme methods are needed to combat these online threats.

Enter, CloudFlare. CloudFlare acts as a proxy between your visitors and your website – ensuring security and the fairly successful prevention of spam as well as decreasing load times greatly. Read on to see how to setup CloudFlare for your site.


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