Build a Facebook Fanpage in 3 Simple Steps

Facebook, the most popular social networks in the world, has now become one of the most powerful online marketing tools. Businesses everywhere are beginning to use Facebook fan pages to promote their business and connect with the millions of users who log onto Facebook every day. These fan pages are easy to create, manage, and use, and are perfect for anyone looking for a cheap and effective marketing strategy.

Whether you’re a successful businessman, a starving blogger, or a world renounced singer, using Facebook fan pages can help you reach out and expose yourself to the millions of people on Facebook. With over 500 million users on Facebook (and quickly growing), just imagine the number of potential customers you could dig up!

In today’s How-to, I’ll  guide you through the steps of creating and customizing your own Facebook fan page. Get ready to get some fans!

Like the intro. graphic? Get “People Network Icons and Elements” at GraphicRiver.net by solarseven.

Pages vs Groups?

Before I get started, I’d like to address the differences between Facebook Pages and Groups. Both tools have similar features, and it’s very easy for users to get confused about which they should be using. To make things easier on you, here are some differences between Facebook Groups and Facebook Pages:

  • Facebook Pages are indexed by search engines while Groups are not.
  • Groups can only send messages to 5,000 members. There is no limit for Pages.
  • Groups are run by administrators who post under their own name, while Pages post under the business they represent.
  • Group admins can restrict access to unapproved members or make the group invite only.
  • Pages support applications.

Simply put, if you’re looking to create something for a school club or small organization, then you should start a Facebook Group. If you’re looking for a way to promote your business or website, read on and learn how to create your own Facebook fan page.

Building Your Fan Page:

Ready to build your own fan page? The actual process of building the fan page is quite simple, but customizing the page can get quite complex. Here’s how you can build own Facebook fan page in 3 simple steps.

Step 1: Find the Page Creation Menu

The hardest part of creating a fan page is the fine the place on Facebook where you actually create the page. Apparently, the developers at Facebook didn’t want too many fan pages popping up because they hid the page creation menu quite well. You’ll have to do a little digging to find it. There are many ways of accessing the page creation menu, so I decided to list multiple ways below. Use the method that is the most convenient for you.

Signup

Signup

Method 1: The easiest way to get to the start creating Facebook Pages is to log out of Facebook (if you’re logged in of course). Look under the “Sign Up” box and click on the “Create a Page” link.

Method 2: If you’re too lazy to log out of Facebook, you can use this alternate method. To get started, click on the “Advertising” link on the bottom of any Facebook page.

Advertising

Advertising

Find and click on the “Facebook Page” link.

Facebook Page

Facebook Page

Click the “Create a Page” button near the top of the screen.

Create a Page

Create a Page

Method 3: Click on this link.

Step 2: Create Your Fan Page

Now that you’ve finally found that evasive page creation menu, you’re ready to create your new page!

Create Your Page

Create Your Page

This section is very self explanatory. Select what type of page you want to create and name the page accordingly. Try to be as accurate as possible when describing your page because this will help others find your page.

When you’re satisfied, click on the “Create Official Page” button and continue.

Create Official Page

Create Official Page

Step 3: Edit Your Page Information

After you create your page, you’ll be presented with a screen that allows you to customize many aspects of your new fan page.

Edit Information

Edit Information

Upload a profile picture and start updating your status!

Upload Profile Picture

Upload Profile Picture

That’s it! Congratulations on creating your first Facebook fan page!

Now What?

Now that you’ve got your new fan page created, what’s next? Of course, you could just leave everything as it, but I don’t think your fans will be very impressed with an ugly fan page. Let’s take a look at some neat things you can do with your new fan page.

Invite Some Friends:
The first thing you want to do after you set up your new fan page is to invite some friends. You can’t have a fan page without any fans, right? Just click the “Suggest to Friends” button under the profile picture and choose some friends you want to invite. Unfortunately, I can’t show you what it looks like because I don’t have any Facebook friends.

Invite Friends

Invite Friends

Set A Custom URL:
If you take a look at your page’s URL, you’ll notice that it’s a mess. There’s no way anybody would be able to remember that! Luckily, you can create a custom URL for your fan page. The only catch is that your page needs at least 25 fans. Head over to www.facebook.com/username/ and set a username. This will make it much easier to share and promote your Facebook page.

Vanity URL

Vanity URL

Customize Wall Permissions:
Depending on the type of fan page you want, you may or may not want fans posting or commenting on your page. To change these permissions, click on the “Wall” tab of your page and click the “Settings” link.

Wall Permissions

Wall Permissions

Add Applications:
The great thing about Facebook pages is that you can add Facebook applications to your page. Get a tab for Twitter, RSS, polls, and more. Find an application you like in the Facebook Apps directory and add it to your page. (Note: Not all apps can be added to your page)

Applications

Applications

If you’re serious about tweaking your fan page, then I highly recommend you read Justin’s amazing article on apps to customize your Facebook Fan Page.

Available Apps

Available Apps

You can manage your applications by clicking the “Edit Page” button and scrolling to the Applications section.

Edit Apps

Edit Apps

Tip: Need some inspiration on creating a cool fan page? Check out our roundup of the best Facebook fan pages!

Final Thoughts

While Facebook may not appear to be a great platform for attracting customers/readers, if you have an awesome fan page and play your cards right, you just might see a huge influx of new visitors. Besides, it doesn’t hurt to try! While you’re at it, don’t forget to be a fan of the Web.Appstorm Facebook page. Also, be sure to check out 35 of the Best Facebook Fan Pages!

Do you think Facebook fan pages are useful? Have a Facebook fan page that you’re proud of? Know of any other tricks for customizing a fan page? Share your thoughts below in the comments!


  • http://trickpedia.com Sid

    Like it .. :D .. very detailed .. and usefull
    Cheers

  • http://www.focuzmediasolutions.com Jai

    Very useful tutorials, Could u explane how to create group also :)

  • http://appbistro.com Ryan Merket

    Awesome tutorial! We would to cross post it on Appbistro if that’s ok (full credit and inks back to you of course).

    Also, when searching for apps for your fan page, come check out Appbistro.com – we have over 80 fan page apps reviewed and rated!

  • Jo Barnes

    Hi Ken,

    I’ve been studying facebook for the last couple of months and in particular fan pages as they are such an incredibly powerful way to advertise your business / services.

    I managed to get to 1000 fans in 24 days and it’s climbing daily.

    There are 10 key strategies I used to get fans these include;

    1. Facebook friends
    2. Posting on groups
    3. Creating a group
    4. Linking to blog
    5. Linking to You Tube
    6. Twitter
    7. Fiverr
    8. Creating events
    9. Free Gifts
    10. Marketplace

    There are also loads of other strategies, so I’m just scratching the surface at the moment.

    As I built the page and went about promoting etc I decided to record all my learnings. I made some free videos explaining how to create a page, add a landing page, add video etc and then explode your fans. I’m still working on part 2 of exploding your fans.

    You can see the videos here; http://www.freefanpagetemplates.com please note you can watch all the videos without opting in by just clicking the boxes on the right of the page. You only need to optin if you want the templates (the videos explain).

    Please feel free to have a look at the videos, they’re free because I wanted to build my reputation / comments and testimonials etc.

    I hope they help.

    Jo

  • Phil D

    Nice – will check back again

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  • http://www.schoolsoftwares.co.in mayank

    great tips. you give very step to develop fan page. i want fan page for my school management software product.
    thanks
    mayank

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  • http://www.talktherapybiz.com Linda

    Thanks Justin. You broke down the info into understandable stops and the screen shots are a big help for a Luddite like me :)

    Very gratefully,
    ~Linda

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  • http://fansbuilder.com/ jeff johnson

    Its really easy to build up a fan page..but it might be a challenging task to give it a professional and attractive look.. it requires efforts and creativity..

  • Laurie Matthias

    Because I closed my Ads account, I am no longer directed to where I can create a Page. One shouldn’t have anything to do with the other.

    Can someone please help me??

  • donna

    wow… wish I had known about this before I added my GROUP page…
    Is there a way to transfer my group over to a fan page easily?
    Or do I have to start from scratch again?
    thannks Donna

  • http://www.theburnjoint.com/ wholesale kratom

    My favorite social networking site is also Facebook.

  • shrek

    Great stuff

  • http://www.facebook.com Persue khoza

    i like facebook

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