Memory Counts, <br />Get a Clue!

Have you ever wondered what your visitors remember after leaving your site? The information your visitors remember will make a tremendous impact on many aspects of your site’s success. In today’s fast paced world, your site only has a few seconds to catch visitors’ attention or they might just leave.

But how do you test for something like this? Clue, an app from ZURB, makes it not only possible to run memory tests for your site but also makes it incredibly easy. Read on to see how it’s done.

Overview

The idea behind Clue is simple, enter the URL of a site or graphic you would like to create a memory test for, share your test with others and begin receiving results which will help you better understand how your visitors see and remember your website.

Clue

Clue

Clue is free so you have nothing to loose by giving it a try!

The ZURB team describes five ways Clue might be able to help you.

  • Find out how your site compares to a competitor’s site. Test both and see how they compare!
  • Do you sell products on your site? Make sure people can find the “Buy Now” button.
  • If you’re overwhelmed by “how does your site work?” emails, check that FAQ link—is it in the right place?
  • Make sure your site represents your business: if you’re in politics but the only thing people remember from your site is the monkey in the palm tree, maybe you’re not giving the right impression.
  • Get ideas for a redesign: get some hard data on what’s working and what’s not before you spend hours tinkering with your site.

For more information, be sure to check out Clue’s About page!

Using Clue

Using Clue really couldn’t be any simpler. Visit clueapp.com to create your memory test by entering a URL of choice.

Create Test

Create Test

You can also use Clue for graphics, mockups, etc. If you need to upload an image to Clue, visit Clue’s About page and click Upload an Image under the How do I use Clue? section.

Clue will create your test and, in the mean time, show you a fun and clever little waiting page.

Creating Test

Creating Test

Once your memory test has been created, you’ll be given a unique URL to share the test with others and another unique URL to view a report on the test.

Share and Report URLs

Share and Report URLs

Keep in mind that you only have 24 hours to share the test and get its results (although our timer showed 48 hours, so this may have changed).

View Memory Test

When others view your memory test, they’ll first see a basic instructional screen telling them to look at the following screenshot and remember what they see. Once they’re ready they’ll click the button to take the test.

Take Test

Take Test

The screenshot from the URL you specified earlier will show for 5.5 seconds, then immediately show a form asking what the visitor remembers from the screenshot they viewed.

Remember Form

Remember Form

This is a critical part of the test because, whether people realize it or not, we have very short attention spans, especially on the web. 5.5 seconds is actually longer than lots of people would actually spend on a page that didn’t grab their attention, but the ZURB team says they’ve found it to be the most effective possible timespan (I assume for this kind of test). Checkout Clue’s About page for more info.

View Test Report

On the test report page you’ll be able to view the six most remembered words or phrases from your test. If you want to see them all, just click Show All. The screenshot used for the test is shown to the right of the results and you’ll be able to see how many responses there have been and how much time is remaining on the test.

Report Page

Report Page

Add a “+” to the end of a test URL to see the report page.

Although it’s a pretty simple process and offers some pretty simple feedback, it’s valuable feedback you can use to optimize your site such that visitors remember what you actually want them to remember.

Clue’s Big Sister: Verify

If you’re looking for a more in-depth app to collect and analyze visitor feedback, you’ll want to check out Clue’s big sister, Verify. Verify offers more tests and a more in-depth look at the data collected. Currently Verify is in private beta so you’ll have to sign up for an invite.

Verify

Verify

Final Thoughts

Like Bounce, Clue is a fantastically simple web app that makes a somewhat complicated task incredibly easy and effortless. Along with simplicity, however, comes a few drawbacks. For example, testing URLs aren’t private, the results aren’t private and you can’t delete tests until they expire. But, it’s important to keep in mind here that Clue, like Bounce, was designed with extreme simplicity intentionally as they both have more in-depth siblings to handle your heavier needs if necessary.

Clue is yet another killer tool from the ZURB team that designers, developers and many others will want to add to their toolbox. This post was supposed to be more of a how-to than a review, but the app is so easy to use it doesn’t really need a guide. So, I’ll go ahead and give Clue our rating, a 10/10, because it does exactly what it was intended to do in style and very well.

If you haven’t already, be sure to checkout our review of Bounce, another useful and simple app from the ZURB team.


Summary

Clue is a tool that creates super-fast memory tests on screenshots of webpages, then lets you see the results. It's perfect for capturing that all-important first impression of a webpage.

10

Responses

Add Yours
  • Awesome. I love how they managed to make a solution to help web developers deliver better to users. And best of all, its FREEE! 😀

  • Jarel – A huge thanks from everyone here at ZURB for such a great and thorough review of our tool! Glad to see you found Verify as well! Verify will be going live pretty soon so stay in touch. Thanks again!

  • This is quite the application. It’s not great in that you actually have to get people to do this for you. However, it simplifies user studies as you can also just put a graphic up, not necessarily a website.