The world’s most popular social networks sure took their time at finding revenue sources. Twitter’s managed to keep things pretty inconspicuous so far, with promoted tweets and accounts not appearing enough to be too annoying, but that may change post-IPO now that they’re going public. Facebook, though, has slowly ramped up the amount of ads they show to us.
It used to be that Facebook’s only advertisements were the small ads on the sidebar, noticeable but avoidable. Those started showing up under comments on images, then then expanded to full-sized ads in your newsfeed. Now, on mobile especially, it’s hard to read through the day’s posts without seeing at least several ads, typically for game and travel apps in my feed. And their mobile ad expansion has shown, with it representing over a third of their advertising revenue this quarter.
And hey, ads are great since they help pay for the service — we’re not against that at all. But somehow, it seems a bit too much right now. So I was wondering: have Facebook’s ads been bugging you lately? And do you have any advice for the Twitter team as they start down the same road to generating revenue?