When searching for the best SaaS business applications it is a tough task to avoid a Saleforce product in your quest. This is because Salesforce has developed a huge range of successful and powerful applications to help businesses with their sales, service, marketing, and analytics. These products have attracted an incredible amount of users as they are simple but incredibly feature stacked — making the running of a business a much easier task.
In this article I’m going to roundup six of the best web-based Salesforce applications, providing information on the key features and pricing model of each.
Read on to find out how online Salesforce applications can help you to run your business more efficiently!
Service Cloud provides an agent with the tools for quickly managing customer cases, using consoles, communities, knowledge bases, collaboration, social service, and multi-channel support features. In some cases, organizations can even create online support communities where customers are able to find their own answers to common concerns or questions.
Service Cloud is designed as a complete customer support solution for any business. Through its powerful dashboard overview customer activity can be tracked through graphs and other visual representations. In order to ensure you work efficiently with your fellow colleagues, Service Cloud integrates with Chatter, an application allowing you to stay connected through instant messaging and a feed.
Pricing: Three available packages. Ranging from $65/month per user to $300/month per user.
Desk.com offers a range of customer support tools for small business owners. The customer support application will supply you with your own support agents, who come with a selection of tools and operate within an entirely web-based environment. The benefits of using the Desk.com software as a customer support solution is the ability for busy small business owners to out-source their customer service needs.
Desk.com can become your complete customer support solution easily. Designed to integrate with your existing support channels you can quickly link Desk.com to your email, phone and social networking profiles. Through Desk.com’s business insights you can also reflect and improve over time on the efficiency of your employees. These insights do this by showing you key statistics on case volume and top employees. The latter being ranked through the number of resolved cases and the time it took to solve them cases.
Pricing: Three available price bands. Most popular package is $60/month.
As one of the largest and most well known CRM solutions on the marketplace, Salesforce is highly regarded thanks to its suite of tools designed to help businesses sell more and grow faster. Salesforce has introduced hundreds of features that give professional users ways to connect with leads, accounts, contacts, and important business information all from within a unified web-based system.
Sales Cloud allows your employees to spend their time more productively by listing possible leads and ranking them through the quality and likelihood of them being successful. This web-based Salesforce application then uses these leads in conjunction with forecasting tools in order to predict when the best time to follow a lead is.
Pricing: Four available packages, ranging from $25/month per user to $250/month per user.
SalesforceIQ utilizes advanced analytics to track and utilize email communications. Through the app’s easy-to-use interface, professionals can keep up with all ongoing conversations, including the number of days since the last email exchange. Using SalesforceIQ, businesses can free up their time and energy for use on more important tasks.
SalesforceIQ also serves as a way to improve your networking ability. The app does this by allowing you to connect with desired contacts by identifying known individuals that link you two together. It does this by rankings connections in order of strength.
Pricing: Ranges from $25/month per user to $250/month per user. Most popular package costs $65/month per user.
Mass mailings won’t always work in today’s hyper-targeted marketing environment, where consumers are being hit with hundreds of messages each day. Salesforce Marketing Cloud takes a more sophisticated approach, enabling marketers to reach individual customers through tailored, relevant content. This content runs the gamut from traditional email marketing tools, all the way to the most advanced cross-channel campaign functionality.
Marketing Cloud helps to improve the effectiveness of your mass emailing campaigns by personalizing your strategy. The app does this through collecting behavioral data and allowing you to create targeted recommendations and discount offers. Marketing Cloud then tracks the effectiveness of campaigns by tracking customer interactions and providing guidance on how to improve.
Pricing: Pricing dependant on which package you require. Email, Mobile and Web Marketing starts at $400/month. Social Media Marketing starts at $1000/month. Advertising starts at $1250/month. B2B Marketing Automation starts at $1000/month.
Sales teams are always looking for more strategic ways to nurture leads. Pardot is a B2B marketing platform that automates this process, providing organizations with the ability to grow their pipelines, generate better leads, and improve their close rates from within Salesforce.com.
Pardot helps business to create the best leads possible by automating information gathering and email sending processes. The app then analyzes the effectiveness of your campaigns through closed-loop reporting. Through these reports businesses can quickly work out the leads and methods they should be prioritizing.
Pricing: Standard package costs $1000/month. Pro package $2000/month and Ultimate package $3000/month.
Now you’ve seen some of my choices of the best Salesforce applications for the Web, visit our sister site GetApp where you can search and compare more top Saleforce software. Let us know the Salesforce apps you use the most in the comments below!