We’re kicking off another new post series today, called “Ask the Editor”. This is a great way for you to ask questions about Web software (or related hardware) and AppStorm and I will share my responses. Whether you’re dying to know where you should store your photos, are seeking the best of the best apps, or you want to know how to accomplish something with a web app, I’m here to help!
I’ve had some great questions submitted this week, so read on to find out what my responses are (and how you can submit your own questions for the next article!)
Which app vertical would be lucrative in the future given the app overload across the board?
– Justin Stravarious
Great question! As I’m sure we’ve all noticed, there’s no shortage of task and project management, social media, email, and invoicing web apps. These areas are highly competitive and really, there are so many web apps in these, and similar, fields that people sometimes reach a point where they’re overwhelmed.
While there are many highly lucrative areas in the world of web apps that haven’t fully been tapped, I believe games is a big one. To some extent, this is already being tapped into with games like FarmVille and the relatively new game system and marketplace, OnLive.
However, some of Web.AppStorm’s top search key words pertain to gaming. People are searching for browser-based games and they’re willing to pay. Browsers are consistently becoming more powerful and new web technology is making it easier for game developers to produce better games that aren’t requiring downloads any more.
We’ve all seen what a well built marketplace can do for app sales too (ex. iPhone games). While desktop gaming is still more popular, we’re slowly transitioning into cloud-based computing and gaming will of course follow. Just think about playing your favorite Call of Duty title any time, any where, from any major browser.
I’m developing a web app which will be completed soon. How can I market or publicize it without spending much?
– Vailancio Rodrigues
Social media. You don’t need to go out and spend lots of money on advertising and big marketing campaigns to get users to your web app. We’ve all seen plenty of clever videos that have gone viral (viral marketing) and cost almost nothing to produce. Achieving viral status, however, is much harder to accomplish than you might think.
While you can make an attempt at viral marketing, there are also plenty of other ways to get the word out with little to no money.
- Make your app easy for others to publicize, and make it sexy so they want to. Read 10 Marketing Resources Every App Should Provide
- Submit your app to review and startup sites for extra (often times free) exposure.
- Create a contest or giveaway that encourages (or requires) spreading the word about our app.
- Do something unique, creative or outlandish. People love sharing that stuff.
- Use an app like Wildfire to help you run a successful campaign.
Bear in mind I’m not a marketing expert. I have, however, seen many new startups take advantage of social media web apps and were quite successful — Facebook, Twitter, YouTube, etc. I hope this helps!
How can somebody submit an app to your site?
– Dan Baluta
There are several ways to do this, but the best (and the one we prefer) is through our app submission form. Visit our About page > Get Your App Reviewed > Submit Your Application.
However, I often times have people suggesting apps for review via Twitter and now Facebook. So, if you can reach me through one of those means I’ll definitely take a look at your app.
Didn’t See Your Question?
If you asked a question but didn’t have it answered today, don’t worry! I’ll do my best to get to it in a future week. Unfortunately it isn’t possible to answer every question that’s sent in.
If you’d like to submit another question for next time around, you can do so here: