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Ascertaining what aspects of your web page appeals to your visitors and which do not can be a very tricky business. Now that there are so many competitors available in even the smallest niches online, converting traffic into business is key to success. You just can’t wing it by going with your gut alone.

Website optimization is more of an art than science. You will need tools, techniques and some patience to tweak & re-tweak things untill everything is just about right. Today we’ll take a look at how Visual Website Optimizer can help you optimize your website using A/B and multivariate tests.

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If we choose to forget the outrageous sticker price of Adobe’s creative suite apps, nobody can deny that they make some of the most awesome tools in the digital world. All their tools are built and distributed targeting hardcore professionals who happen to be the experts in their digital domain. Think you can buy InDesign and start working on the campus magazine ASAP? Absolutely not. Hours of learning, if not professional training will be necessary.

Taking into account the hardships of newbies, casual users and non professionals, Adobe has recently launched a publishing tool that spans across platforms – both desktop and web. Project ROME is largely focused towards point and click publishing and after the break we’ll take a look at this great app.

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It can be difficult to monetize videos that you put up or plan to put on the internet. If in doubt, just ask Google. They had a real tough time making money off video after sinking more than a billion dollars into acquiring YouTube. If there’s anyone in this universe who knows about internet advertising, it’s them—they practically invented it.

So how does a simpleton like you make some money off the cool gadget reviews, inspiring documentaries or anything that might entice the long tail? With Monetizer, which helps you charge customers for renting or downloading videos from your website.

Follow me after the break to see how Monetizer can help you make money from your videos.

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Almost all of us begin our day online with a search, most likely in Google, for something specific or a closest possible keyword and took it from there. This is more like a rinse and repeat process that happens multiple times a day (or hour, depending upon your profession). Do you get relevant results? Yes. Are you overwhelmed by the volume of information you have to process before finding what you are looking for? Absolutely!

While a lot of startups try to fine tune the search results in their quest to get a share of big advertising bucks, there’s hardly any innovation in the way search results are displayed. Google does a great a job from time to time, tweaking the search results page, adding real-time streams, search previews etc. Still, nobody has nailed the presentation like Qwiki has. Follow me after the jump to get a glimpse of the innovative information experience.

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Some time ago we took a look at VP Factory, an app that makes it a cinch to manage your videos, embeds and create a customized video player, among other things. Since that review, the VP Factory team has been hard at work adding features and making improvements.

So what new features and improvements does VP Factory bring to the table now? HTML5 players, modules for ads and analytics and more. Read on for more info. and to see why you should give this app a shot.

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Social networks have changed our digital lifestyle. A major chunk of our activities online, like consuming news, multimedia, shopping, recommendations etc., have undergone a paradigm shift thanks to the social web. Links and likes from Facebook and Twitter influence our day to day decisions.

While there are plenty of splendid, free plugins and dedicated apps available for staying on top of the social graph it’s hard to beat the convenience and multi-tasking capability of a web browser. For those of us who think social media plugins are a bloat on system resources, an all new social browser has been unleashed into the interwebs.

Read on for more about RockMelt and how it can enhance your social experience.

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Early this year we reviewed the wonderfully easy invoicing app Blinksale and, while it was certainly a fantastic web app for invoicing, we found it lacking in a few areas. The Blinksale team has been busy at work making their app even better.

Let’s take a look at what the Blinksale team has changed and improved and why this is an app you should really consider trying.

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There are way too many ecommerce solutions – open source and free. And there are those self-hosted solutions competing with some popular remotely hosted cloud based solutions. While there are too many of them of them to pick from, once set up anyone can make a decent living selling digital and physical goods.

One general rule of the thumb for the less tech savvy is to choose an ecommerce solution that does not require much coding to customize the store. Wazala allows any website or blog to have an online storefront and shopping cart in just 15 minutes. Read on to find out how exactly to get your own online store going.

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Trips and tours are awesome, but planning them isn’t. Yes, you can leave it to a travel agency to book you on a package tour and skip all the hassles of planning a trip but, package tours are just that – packages. They’re not customized to your taste as the agency has to satisfy the rest of the group too.

Wanderfly promises to expose you the true joy and thrill of travel, planning everything all by yourself, right from the very beginning. After jump, we will be exploring how far does Wanderfly measure up to making good on the promise.

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There are so many apps out there that allow you to manage and create invoices, but the hard part is finding the right one for you. Some lean towards creating great looking invoices whereas others focus on the actual backend and the ease of use for both you and the client.

In this review, I’ll be taking a look at an affordable, yet functional, solution to online billing in the form of an app called CurdBee.

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