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Last week I talked a bit about how the web has changed and the rise of self-publishing. Another trend on the web that has gained momentum the last couple of years is personal data tracking. People from all walks of life are jumping on the concept of documenting certain aspects of their lives. And when the web is involved, it’s not enough to document, but people want to share that data as well.

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When it comes to superb web based applications, there is one company that has led the way this decade. Millions of people from all over the globe use the tools provided by the folks at 37signals. From time to time, we’ll look at different apps in the suite. Basecamp, Backpack, Campfire and Highrise — each one is a leader in its genre. But they’ve also been covered a lot and we’re not going to repeat the past with lengthy reviews of each. Rather, I’ll be sharing tips on how to use their tools better — as well as how to integrate them with other great web and desktop tools.

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