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As we publish more content and make more connections online, it becomes a real task to keep track of conversations about you, your brand and your work. For instance, how would you go about finding out which sites and communities are using your mobile app, and what they’re saying about it? And how would you gauge the influence you have on the web? Whether you’re an internet personality, an ecommerce brand or a content source, monitoring your reach and reputation is key to the growth of your business.

That’s why Mention might be worth a look: this new app tracks keywords and phrases related to your brand across the web and social networks in real-time, and lets you analyze and respond to participants from a single dashboard. It’s kind of like Google Alerts, but on a cocktail of steroids, crack and social media elixirs that make it a powerful tool to manage your brand’s reputation and engage your community easily. Sound like what your business needs? Let’s take Mention for a spin and see if it’s up to the task. (more…)

Microsoft purchased Skype back in May of 2011, but has been rather slow to integrate the communication service into its software. That, however, is beginning to change. For instance, the latest version of Office, 365 Home Premium, comes with 60-minutes of Skype credit and the there is a Modern-UI version available for Windows 8 (its built into 8.1), as well as Xbox Kinect integration, that will likely grow when the Xbox One finds its way to market later this year.

The latest Microsoft property to get the Skype treatment is Outlook.com — the web-based email client that recently replaced Hotmail, regardless if customers wanted it to or not.

The web-based version of the Outlook app produced by the software giant, and trading off of the name of its desktop-based brother, is a much cleaner and sleeker email than Hotmail or, for that matter, Gmail. It has a built-in calendar app and SkyDrive cloud storage integration.

While other Outlook.com features can be accessed from a drop-down menu at the top of the page, Skype is a bit more hidden, and there are some tricks to it.

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Some people say that social media will be dead in a few years. Others say its already revolutionized how we communicate and present ourselves to the world. I agree with the latter. Compared to a few short years ago the entire web has become much more integrated with Facebook and Twitter. With Google Glass getting ready to bolster Google+, things are about to heat up.

For a business that means one thing – they must improve their social media standings right away. Falcon claims to be the right tool for the job. A high-end social media manger application with big clients such as Swarovski and Carlsberg making use of their software we were very interested. The Copenhagen based start-up has just risen €6 million in Series A funding with the aim of “driving international expansion”.

Could they be the next “Big Thing” in social media?

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Choosing the right Twitter name is important, just as it is important to choose the right email address. Opting for [email protected] may have seemed like a good idea at the time, but things look a little different when you have to use that address to apply for a job!

It’s the same with Twitter. When you first signed up for an account, you may not have given much thought to just how you were going to use the site. The time may well come when you wish you’d chosen a different username. In fact it is possible to change it — and you needn’t lose any followers along the way!

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Maybe you’ve been thinking recently about starting a blog and just don’t know where to start. Well, have no fear. After encouraging a few friends on Facebook to write a blog, I’ve learned that most people don’t know where to start and what site they should use for the most flexibility.

I’ve spent a good deal of my time in the past few years writing for blogs, whether it be personally or professionally. I’ve had experience with all three of the Big Blogging Platforms, which is my affectionate term for WordPress, Tumblr and Blogger. You can start a blog for free with all three of them. Let’s take a look at the platforms and see what they’re capable of.

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Ever get tired of typing everything that you need to write down? How about save your fingers a bit of work and use speech recognition to write for you? Better yet, how about do it in Chrome, for free, on any platform?

It might sound too good to be true, but Chrome now has speech recognition built-in, and there’s a new app from Digital InspirationDictation — that makes it easy to put it to use. You might never have to type in your notes again online!

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There has been much said about Google’s decision to shut down Google Reader, and while for many people it is just another closure of a little used service, for lots of others it means losing a valuable source of news.

If you had come to rely on Google’s news reader to keep up to date with the latest news and posts from your favorite websites – including Web.AppStorm! – you could turn to Twitter to plug the gap. Here we’ll take a look at Twitter lists and show how they can be used as a viable alternative to RSS feeds.

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At the risk of dating myself, I must confess I grew up playing Atari 2600 — Asteroids, Centipede, Space Invaders, Breakout — I had them all. Sadly, when Nintendo debuted I packed up my trusty Atari console, along with all of its games, and marched them down the street where they were greeted by a younger boy in the neighborhood.

I sorely wish I had saved both the console and the cartridges, but what is past can not be undone. Time and game consoles continue to move forward… well, sort of.

You see, those old gaming classics never really died. They just sort of went into hiding for a few decades, only to re-emerge in all of their 1980′s glory, ready for a new generation of gamers to tackle the process of getting Pitfall Harry past his obstacles.

Over the years a number of ways to play the old classics have emerged, but Atari themselves has recognized the value in nostalgia and done something to capitalize on that feeling. (more…)

The internet is not as safe of a place as we wish, and passwords are far from impossible to crack. If you want to be safe, you have to take every precaution and extra step you can in order to make sure no one get access to your online accounts and services. These days, the majority of online services use two-factor authentication as an extra precaution to protect your online accounts.

Let’s take a look at how you can enable 2-factor authentication on some of the most important services you use: Gmail and Google Drive, Dropbox, Facebook, and LastPass.

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