Google Analytics is very much the Adobe Photoshop of web analytics. It’s extremely advanced with plenty of features but for many, it’s just overkill. Whilst powerful, it’s designed more for users wanting detailed statistics regarding advertising goals, conversions, and other buzzwords that make little sense to anyone outside of the social marketing arena.
GoSquared is an analytics service for the rest of us, providing the statistics and information that we expect, wrapped in a great web interface. I’ve been putting GoSquared through its paces to see if it could be an alternative to services such as Google’s behemoth.
Bookkeeping is one of the most important and potentially stressful parts of running any business. It doesn’t matter if you’re a fresh-faced freelancer or a heartless multinational corporation, if your business income and expenditure isn’t properly accounted for then you can end up spending many a sleepless night frantically shuffling through a years worth of receipts and invoices, hoping to somehow balance everything inside a spreadsheet. Worse still, you risk fines and penalties if you don’t properly calculate your taxes.
Even knowing the above, the word “bookkeeping” immediately evokes mundane thoughts of dusty offices and leather-bound ledgers being thumbed through by monocled gentlemen in pinstripe suits. It’s difficult to get excited about taxes and spreadsheets, isn’t it?
Fortunately, bookkeeping doesn’t have to be mundane. After spending some time with FreeAgent, it’s actually — dare I say it — fun!